Previous Sessions: H.E. Saeed Al Eter

H.E. Saeed Al Eter
Director General of the Public Diplomacy Office
Middle East Architecture Network - MEAN

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KNOW | Public diplomacy and soft power
EDGE | Successful government communication campaigns: tools,
new trends and audience engagement
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His Excellency Saeed Al Eter presented a number of engaging topics including public diplomacy, soft power, national brands and national image. He briefly explained the types of diplomacies and how countries can build strategies behind soft power.

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